Lexi Gerdts

Over the past 8+ years, I’ve led SEO and GEO programs across B2B, B2C, ecommerce, and service-based industries — building strategies that strengthen site health, elevate content, and drive sustainable organic growth. My work bridges technical SEO with content strategy, and I thrive in cross-functional environments where I partner with developers, content teams, and digital stakeholders to translate complex initiatives into clear, executable plans. Recently, my focus has expanded into AI-driven search, LLM optimization, and generative engine visibility, shaping strategies that keep pace with how people explore and engage with information online. Currently at Stella Rising, I’ve spent three years leading SEO for a portfolio of consumer brands and service-based clients, working closely with cross-channel partners to guide long-term growth and shape how brands show up across the digital landscape.

Connect with me through my agency to collaborate.