Lexi Gerdts

Results-driven SEO professional with 7+ years of experience growing organic visibility across various industries, including beauty, wellness, medical (YMYL), CPG, and local-focused services. I specialize in bridging technical SEO with content strategy to strengthen site health, improve discoverability, and drive meaningful rankings across both traditional and emerging search environments. Known for managing complex SEO roadmaps and working closely with developers, content teams, and cross-channel partners, I translate data into clear, actionable insights for clients and stakeholders.  In addition to core SEO, I’m actively advancing my expertise in AI, Generative Engine Optimization (GEO), and Large Language Models (LLMs), ensuring strategies remain future-focused and aligned with the evolving ways people search and interact with content.