Lexi Gerdts

I’m Lexi, a Senior SEO strategist with a deep love for helping brands show up meaningfully in search. Over the past 8+ years, I’ve had the privilege of working across a wide range of ecommerce and service-based industries—including beauty, fashion, automotive, home décor and design, wellness, healthcare and other YMYL categories, food & beverage, and CPG, to name a few. I’ve led SEO programs that strengthen site health, elevate content, and create real discovery moments for users. I’m at my best when bridging technical SEO with storytelling, partnering closely with developers, content creators, and cross-channel teams to bring complex strategies to life in a clear, approachable way. Recently, my work has expanded into the evolving landscape of AI, GEO, and LLM-driven search, where I focus on shaping future-ready strategies that keep pace with how people explore, question, and experience information online.

I am currently at Stella Rising, where I’ve spent the past three years leading SEO strategy for a diverse portfolio of consumer brands & service-based clients. In this role, I work closely with clients, developers, and cross-channel partners to guide sustainable organic growth and help shape how brands show up across the digital landscape. My work blends technical expertise with creative problem-solving, allowing me to support everything from site health and content strategy to larger digital initiatives that strengthen visibility and user experience.